Цепочка: почему толпа мыслит образами

Аргумент главы III: идеи, рассуждение и воображение толпы. Почему на неё не действует логика и почему власть — это искусство образа.

1. Идея доступна толпе лишь как простой образ — thinking-in-images

   Whatever be the ideas suggested to crowds they can only exercise effective influence on condition that they assume a very absolute, uncompromising, and simple shape.
   — The Crowd, Book I, ch. III

2. Доказанность идеи бессильна — thinking-in-images

   For it must not be supposed that merely because the justness of an idea has been proved it can be productive of effective action even on cultivated minds.
   — The Crowd, Book I, ch. III

3. Логическая цепь толпе непостижима — thinking-in-images

   A chain of logical argumentation is totally incomprehensible to crowds
   — The Crowd, Book I, ch. III

4. Толпу впечатляют только образы — thinking-in-images

   Crowds being only capable of thinking in images are only to be impressed by images. It is only images that terrify or attract them and become motives of action.
   — The Crowd, Book I, ch. III

5. Впечатляет не факт, а его подача — exaggeration-and-simplicity

   It is not, then, the facts in themselves that strike the popular imagination, but the way in which they take place and are brought under notice.
   — The Crowd, Book I, ch. III

6. Оттого власть — это искусство образа — thinking-in-images

   To know the art of impressing the imagination of crowds is to know at the same time the art of governing them.
   — The Crowd, Book I, ch. III