Цепочка: вождь и его средства

Аргумент кн. II гл. III: как вождь ведёт толпу — через веру, три средства (утверждение, повторение, заражение) и венчающий их престиж.

1. Толпа не может без хозяина — leaders-and-their-means

   A crowd is a servile flock that is incapable of ever doing without a master.
   — The Crowd, Book II, ch. III

2. Вождь пробуждает веру — leaders-and-their-means

   To endow a man with faith is to multiply his strength tenfold.
   — The Crowd, Book II, ch. III

3. Три средства: утверждение, повторение, заражение — leaders-and-their-means

   The principal of them are three in number and clearly defined--affirmation, repetition, and contagion.
   — The Crowd, Book II, ch. III

4. Утверждение — без доказательств — leaders-and-their-means

   Affirmation pure and simple, kept free of all reasoning and all proof, is one of the surest means of making an idea enter the mind of crowds.
   — The Crowd, Book II, ch. III

5. Повторение осаждается как истина — leaders-and-their-means

   The thing affirmed comes by repetition to fix itself in the mind in such a way that it is accepted in the end as a demonstrated truth.
   — The Crowd, Book II, ch. III

6. Заражение сильнее личного интереса — contagion

   Contagion is so powerful a force that even the sentiment of personal interest disappears under its action.
   — The Crowd, Book II, ch. III

7. Всё венчает престиж — пружина власти — prestige

   Prestige is the mainspring of all authority. Neither gods, kings, nor women have ever reigned without it.
   — The Crowd, Book II, ch. III